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The Power of Using the Right Media Channel, and Social Networking
Last year as the economy faltered, a lot of people in the integrated advertising and marketing community started rethinking just how important their brand was to their consumer base. Consumers with...
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Best Buy, You, and Mobile.
At the recent Retail Innovation and Marketing Conference, Tracy Benson from Best Buy had participants perform an interesting exercise. She asked members of the audience to exchange their mobile phone...
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